机读格式显示(MARC)

• 000 01540cam a2200385 a 4500

• 001 0000378772

• 003 OCoLC

• 005 20191127091500.0

• 008 040831s2004 enkab b 001 0 eng c

• 015 __ |a GBA4Z3178 |2 bnb

• 020 __ |a 0750659696 |q (pbk.)

• 020 __ |a 9780750659697 |q (pbk.)

• 035 __ |a (OCoLC)56392887 |z (OCoLC)56467568

• 040 __ |a SINAP |b eng |c SINAP |d GZM |d IQU |d UKM |d IXA |d UMC |d BAKER |d YDXCP |d LVB |d BTCTA |d WAU |d UQ1 |d TULIB |d UKWOH |d OCLCF |d OCLCO |d OCLCQ |d UtOrBLW

• 042 __ |a pcc

• 050 14 |a G155.A1 |b D4778 2004

• 082 04 |a 338.47910688 |2 22

• 090 __ |a F590.6/E1

• 093 __ |a F590.6 |2 5

• 245 00 |a Destination branding : |b creating the unique destination proposition / |c [edited by] Nigel Morgan and Annette Pritchard, Roger Pride

• 250 __ |a Second edition

• 264 _1 |a Oxford [England] ; |a Burlington, MA : |b Elsevier Butterworth-Heinemann, |c 2004

• 300 __ |a xx, 314 pages : |b illustrations, maps ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index

• 520 __ |a Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market

• 650 _0 |a Place marketing

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Tourism

• 700 1_ |a Morgan, Nigel

• 700 1_ |a Pritchard, Annette

• 700 1_ |a Pride, Roger

• 920 __ |a 222016 |z 1