机读格式显示(MARC)

• 000 00747cam a2200277 a 4500

• 001 0000374514

• 003 CAL

• 005 20191010142200.0

• 008 910814r1991 ilua b 000 0 eng

• 010 __ |a 91032691

• 020 __ |a 0877572194

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M2997 1991

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E199

• 093 __ |a F713.5

• 099 __ |a CAL 022013063366

• 245 00 |a Marketing masters.

• 260 __ |a Chicago, Ill. : |b American Marketing Association, |c c1991.

• 300 __ |a viii, 274 p. : |b ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 710 2_ |a American Marketing Association.

• 920 __ |a 222016 |z 1

• 998 __ |a PUL