机读格式显示(MARC)

• 000 00864cam a2200301 a 4500

• 001 0000374110

• 003 CAL

• 005 20190929163500.0

• 008 050415s2005 enk f 000 0 eng d

• 020 __ |a 0240807537 (pbk.)

• 040 __ |a UKM |c UKM |d BAKER |d MIA |d CUY

• 050 04 |a HE8700.8 |b .M25 2005

• 082 04 |a 384.551 |2 22

• 090 __ |a G222.3/E1

• 093 __ |a G222.3 |2 4

• 099 __ |a CAL 022007030081

• 100 1_ |a McDowell, Walter.

• 245 10 |a Branding TV : |b principles and practices / |c Walter McDowell, Alan Batten.

• 250 __ |a 2nd, rev. & updated ed.

• 260 __ |a Oxford : |b Focal, |c 2005.

• 300 __ |a x, 158 p. ; |c 24 cm.

• 650 _0 |a Television broadcasting.

• 650 _0 |a Brand name products.

• 700 1_ |a Batten, Alan.

• 710 2_ |a National Association of Broadcasters.

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780240807539

• 998 __ |a PUL