机读格式显示(MARC)

• 000 01034cam a2200301 a 4500

• 001 0000373695

• 003 CAL

• 005 20190927095900.0

• 008 940404s1995 ilua b 001 0 eng

• 010 __ |a 94016179

• 020 __ |a 0844235504

• 040 __ |a DLC |c DLC |d DLC |d SCT

• 050 00 |a HF1416

• 082 00 |a 658.8/48 |2 20

• 090 __ |a F752.6/E1

• 093 __ |a F752.6 |2 4

• 099 __ |a CAL 022000518578

• 100 1_ |a Czinkota, Michael R., |d 1951- |0 CAL n2004531859# |7 ba0yba0y

• 245 14 |a The global marketing imperative / |c Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

• 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1995.

• 300 __ |a viii, 308 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 279-284) and index.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a International business enterprises |x Management.

• 700 1_ |a Ronkainen, Ilkka A. |0 CAL n2004534748# |7 ba0yba0y

• 700 1_ |a Tarrant, John J. |0 CAL n2005283885# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a JLU