机读格式显示(MARC)

• 000 00774cam a2200277 a 4500

• 001 0000374225

• 003 CAL

• 005 20190930110200.0

• 008 750411s1974 enka b 001 0 eng d

• 010 __ |a 75308937

• 015 __ |a GB75-02944

• 020 __ |a 0333171683 (hbk.)

• 020 __ |a 0333171691 (pbk.)

• 040 __ |a DLC |c DLC |d DLC |d SCT

• 050 00 |a HF5415 |b .B275 1974

• 090 __ |a F713.5/E138

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006045945

• 100 1_ |a Baker, Michael John.

• 245 10 |a Marketing : |b an introductory text / |c Michael J. Baker.

• 250 __ |a 2nd ed.

• 260 __ |a London : |b Macmillan, |c 1974.

• 300 __ |a 316 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references (p. 304-308) and index.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1