机读格式显示(MARC)
- 000 01293cam a2200337 a 4500
- 008 040401s2003 ohu b 001 0 eng d
- 035 __ |a (OCoLC)53620612 |z (OCoLC)52919093 |z (OCoLC)990519996 |z (OCoLC)1011910452
- 040 __ |a CPL |b eng |c DLC |d CPL |d UKM |d IUL |d BAKER |d BTCTA |d YDXCP |d FER |d OH@ |d T3N |d OCLCF |d OCLCQ
- 100 1_ |a Hall, Doug, |d 1959-
- 245 10 |a Meaningful marketing / |c Doug Hall with Jeffrey Stamp
- 260 __ |a Cincinnati, Ohio : |b Brain Brew Books, |c ©2003
- 300 __ |a 286 pages ; |c 24 cm + |e 1 audio disc (digital ; 4 3/4 in.)
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 500 __ |a "Foreword by Sergio Zyman"--Jacket
- 504 __ |a Includes bibliographical references (pages 256-275) and index
- 520 __ |a Offers one hundred marketing truths based on data compiled from consumer, industrial and business-to-business markets, along with 402 practical ideas for increasing sales using less effort