机读格式显示(MARC)
- 000 00804cam a2200289 a 4500
- 008 000408s1999 nyua 001 0 eng d
- 035 __ |a (OCoLC)ocm41927284
- 040 __ |a MIA |c MIA |d DLC
- 050 00 |a HF5415.33.U6 |b M385 1999
- 099 __ |a CAL 022013050354
- 100 1_ |a McNeal, James U.
- 245 14 |a The kids market : |b myths and realities / |c James U. McNeal.
- 260 __ |a Ithaca, NY : |b Paramount Market, |c 1999.
- 300 __ |a 272 p. : |b ill. ; |c 27 cm.
- 500 __ |a Includes index.
- 650 _0 |a Young consumers |z United States.
- 650 _0 |a Marketing research |z United States.