机读格式显示(MARC)
- 000 01263nam a2200373 a 4500
- 008 070424t19741975mau 000 0 eng d
- 040 __ |a DLC |c DLC |d DLC
- 043 __ |a e-gw--- |a n-us---
- 050 00 |a HC110.C6 |b T47 1975
- 099 __ |a CAL 0220110136688m
- 100 1_ |a Thorelli, Hans Birger, |d 1921-
- 245 14 |a The information seekers; |b an international study of consumer information and advertising image |c [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
- 260 __ |a Cambridge, Mass., |b Ballinger Pub. Co. |c [1974, c1975]
- 300 __ |a xxx, 373 p. |b illus. |c 24 cm.
- 500 __ |a "Published in cooperation with Consumer Research Institute."
- 504 __ |a Bibliography: p. 365-367.
- 650 _0 |a Consumers |z United States.
- 650 _0 |a Consumers |z Germany (West)
- 650 _0 |a Consumer education |z United States.
- 650 _0 |a Consumer education |z Germany (West)
- 700 1_ |a Becker, Helmut, |d 1937- |e joint author.
- 700 1_ |a Engledow, Jack, |e joint author.