机读格式显示(MARC)

• 000 00710cam a2200253 i 4500

• 001 0000374274

• 005 20191008112300.0

• 008 761105s1977 njua b 001 0 eng

• 010 __ |a 76054711

• 020 __ |a 0135561000

• 035 __ |a (DLC) 76054711

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .R578

• 082 00 |a 658.8

• 090 __ |a F713.50/E86

• 093 __ |a F713.50 |2 5

• 100 1_ |a Rosenberg, Larry J.

• 245 10 |a Marketing / |c Larry J. Rosenberg.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1977.

• 300 __ |a xvi, 684 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1