机读格式显示(MARC)
- 000 00946cam a2200313 a 4500
- 008 040628s2004 nyu b 001 0 eng
- 020 __ |a 0060584653 (alk. paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HC110.C6 |b G34 2004
- 082 00 |a 338.0973/089 |2 22
- 099 __ |a CAL 022011365570
- 100 1_ |a Garcia, Guy, |d 1955-
- 245 14 |a The new mainstream : |b how the multicultural consumer is transforming American business / |c Guy Garcia.
- 260 __ |a New York : |b Rayo, |c 2004.
- 300 __ |a xv, 320 p. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. [283]-298) and index.
- 650 _0 |a Minority consumers |z United States.
- 650 _0 |a Multiculturalism |z United States.
- 650 _0 |a Ethnicity |z United States.