机读格式显示(MARC)
- 000 00863pam a2200265 a 4500
- 008 920407s1993 ilua 000 0 eng
- 020 __ |a 0844235806 : |c $19.95
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .P3245 1993
- 082 00 |a 658.8/00285 |2 20
- 100 1_ |a Parmerlee, David.
- 245 10 |a Developing successful marketing strategies / |c David Parmerlee.
- 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1993.
- 300 __ |a x, 182 p. : |b ill. ; |c 28 cm.
- 440 _0 |a American Marketing Association marketing toolbox
- 500 __ |a "American Marketing Association"--Cover.
- 650 _0 |a Marketing |x Management |x Data processing.
- 710 2_ |a American Marketing Association.