机读格式显示(MARC)

• 000 00872nam a2200289 a 4500

• 001 0000373630

• 003 CAL

• 005 20190926101300.0

• 008 031125s2004 maua b 001 0 eng

• 010 __ |a 2003025721

• 020 __ |a 1591392101

• 040 __ |a DLC |c DLC |d YDX |d CVU

• 042 __ |a pcc

• 050 00 |a HF5415 |b .K83 2004

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F713.50/E26

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004119852

• 100 1_ |a Kumar, Nirmalya.

• 245 10 |a Marketing as strategy : |b understanding the CEO's agenda for driving growth and innovation / |c Nirmalya Kumar.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c2004.

• 300 __ |a xv, 270 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [247]-258) and index.

• 650 _0 |a Marketing.

• 650 _0 |a Strategic planning.

• 920 __ |a 222016 |z 1

• 998 __ |a SHCD