机读格式显示(MARC)

• 000 00726cam a2200229 a 4500

• 001 0000378799

• 005 20191127141900.0

• 008 980303s1998 njua b 000 0 eng d

• 010 __ |a 98004437

• 020 __ |a 0137783337 (pbk.)

• 035 __ |a (DLC) 98004437

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.123 |b .O37 1998

• 082 00 |a 658.8/02 |2 21

• 090 __ |a F713.50/E123

• 093 __ |a F713.50 |2 5

• 100 1_ |a Ogden, James R.

• 245 10 |a Developing a creative and innovative integrated marketing communications plan : |b a working model / |c James R. Ogden.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c1998.

• 300 __ |a vi, 185 p. : |b ill. ; |c 26 cm.

• 650 _0 |a Communication in marketing.

• 920 __ |a 222016 |z 1