机读格式显示(MARC)

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• 008 720829s1966 nyu b 000 0 eng

• 010 __ |a 65028586

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• 035 __ |a (OCoLC)394962

• 040 __ |a DLC |c ODaWU |d OCoLC |d Uk |d DLC

• 042 __ |a premarc

• 050 00 |a HF5415.1 |b .B8

• 082 00 |a 658.8

• 090 __ |a F713.5/E219

• 093 __ |a F713.5 |2 5

• 100 1_ |a Buell, Victor P.

• 245 10 |a Marketing management in action |c [by] Victor P. Buell.

• 260 __ |a New York, |b McGraw-Hill |c [1966]

• 300 __ |a xii, 340 p. |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing and advertising

• 504 __ |a Bibliography: p. 329-333.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1