机读格式显示(MARC)

• 000 00971cam a22003014a 4500

• 001 0000373668

• 003 CAL

• 005 20190926153100.0

• 008 000519s2000 nyu b 001 0 eng

• 010 __ |a 00042188

• 020 __ |a 0684859181

• 040 __ |a DLC |c DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .C6993 2000

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.3/E27

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022001324148 |a CAL 022002013070

• 100 1_ |a Cristol, Steven M. |0 CAL n2005051316# |7 ba0yba0y

• 245 10 |a Simplicity marketing : |b end brand complexity, clutter, and confusion / |c Steven M. Cristol, Peter Sealey.

• 260 __ |a New York : |b Free Press, |c c2000.

• 300 __ |a x, 274 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [255]-260) and index.

• 650 _0 |a Marketing.

• 650 _0 |a Customer relations |x Technological innovations.

• 700 1_ |a Sealey, Peter, |d 1940- |0 CAL n2005220106# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a FDU