机读格式显示(MARC)
- 000 00817cam a2200265 a 4500
- 008 961125s1997 nyua b 001 0 eng
- 050 00 |a HF5415.1263 |b .P43 1997
- 099 __ |a CAL 022000916955
- 100 1_ |a Peck, Mark A. |0 CAL n2005190142# |7 ba0yba0y
- 245 10 |a Integrated account management : |b how business-to-business marketers maximize customer loyalty and profitability / |c Mark A. Peck.
- 260 __ |a New York : |b AMACOM, |c c1997.
- 300 __ |a xvi, 318 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Industrial marketing.