机读格式显示(MARC)
- 000 00766nam a22002532i 4500
- 008 500101s1973 enk b 000 0 eng d
- 035 __ |a OCLC ocm02033817 from D950315M
- 040 __ |a GUA |c GUA |d OCL |d EQO
- 100 1_ |a Blois, Keith J. |q (Keith John)
- 245 10 |a Short cases in marketing management / |c K.J. Blois and D.W. Cowell
- 260 __ |a Aylesbury [Eng.] : |b International Textbook, |c 1973
- 300 __ |a v, 104 p. ; |c 27 cm
- 504 __ |a Includes bibliographical references
- 650 _0 |a Marketing |x Management |x Case studies
- 700 1_ |a Cowell, Donald W.
- 830 _0 |a Intertext books