机读格式显示(MARC)
- 000 00763nam a2200277 a 4500
- 008 020701s2002 enka 001 0 eng
- 040 __ |a UKM |c UKM |d OCLCQ |d VWM
- 082 04 |a 658.8002854692 |2 21
- 099 __ |a CAL 022003108471
- 100 1_ |a Haig, Matt. |0 CAL n2004396238# |7 ba0yba0y
- 245 10 |a Mobile marketing : |b the message revolution / |c Matt Haig.
- 260 __ |a London : |b Kogan Page, |c 2002.
- 300 __ |a xiv, 226 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes index.
- 650 _0 |a Communication in marketing.
- 650 _0 |a Target marketing.