机读格式显示(MARC)
- 000 01377cam a2200397 a 4500
- 008 990512s2000 maua b 001 0 eng
- 020 __ |a 0071169946 (international edition)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HD9980.5 |b .Z45 2000
- 099 __ |a CAL 022001384055
- 100 1_ |a Zeithaml, Valarie A. |0 CAL n2004529629# |7 ba0yba0y
- 245 10 |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner.
- 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c2000.
- 300 __ |a xxviii, 620 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Service industries |x Marketing.
- 650 _0 |a Customer services.
- 700 1_ |a Bitner, Mary Jo |0 CAL n2004366361# |7 ba0yba0y
- 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh042/99029464.html
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/99029464.html
- 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh023/99029464.html