机读格式显示(MARC)

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• 001 0000062816

• 003 CAL

• 005 20091209144500.0

• 008 060704r20052004cc a b 001 0 eng d

• 020 __ |a 7301086652 (pbk.)

• 040 __ |a PUL |c PUL |d SCT

• 041 0_ |a eng |b chi

• 050 _4 |a 658.8

• 090 __ |a F713.50/E2

• 093 __ |a F713.50 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022005064427

• 100 1_ |a Masterson, Rosalind.

• 245 10 |a Marketing |b an introduction = 营销学导论 |c Rosalind Masterson, David Pickton著

• 246 31 |a 营销学导论

• 260 __ |a 北京 : |b Peking University Press, |c 2005.

• 300 __ |a xix, 444 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 管理学经典入门教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c McGraw-Hill, c2004. |z 0077098765.

• 650 _0 |a Marketing.

• 700 1_ |a Pickton, David.

• 920 __ |a 222016 |z 2