机读格式显示(MARC)

• 000 00808nam a2200277 a 4500

• 001 0000374091

• 003 CAL

• 005 20190929162200.0

• 008 880822s1989 nyua b 001 0 eng

• 010 __ |a 88048032

• 020 __ |a 0814459498

• 040 __ |a DLC |c DLC

• 050 00 |a HF5823 |b .M268 1989

• 082 0_ |a 659.1 |2 19

• 090 __ |a F713.8/E30

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022004127344

• 100 1_ |a Martin, David N.

• 245 10 |a Romancing the brand : |b the power of advertising and how to use it / |c David N. Martin.

• 260 __ |a New York : |b AMACOM, |c c1989.

• 300 __ |a xvi, 215 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising |x Brand name products.

• 710 2_ |a American Management Association.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU