机读格式显示(MARC)

• 000 00756cam a2200253 a 4500

• 001 0000374407

• 005 20191009142000.0

• 008 031213s1966 nyuab b 001 0 eng d

• 010 __ |a 66016840

• 035 __ |a (Sirsi) nk 2003006311

• 035 __ |a (OCoLC)555014

• 040 __ |a DLC |c OClU |d OCoLC |d OCX |d OCoLC |d DLC

• 050 00 |a HF5415.1 |b .D3 1966

• 090 __ |a F713.5/E176

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022004024619

• 100 1_ |a Davis, Kenneth Rexton.

• 245 10 |a Marketing management / |c Kenneth R. Davis.

• 250 __ |a 2nd ed.

• 260 __ |a New York : |b Ronald Press Co., |c c1966.

• 300 __ |a xii, 894 p. : |b ill., maps ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1