机读格式显示(MARC)
- 000 00957nam a2200313 a 4500
- 008 960506s1997 cauab b 001 0 eng
- 050 00 |a PN1992.55 |b .E18 1996
- 082 00 |a 791.45/0236/0973 |2 20
- 099 __ |a CAL 022004110133
- 100 1_ |a Eastman, Susan Tyler.
- 245 10 |a Broadcast/cable programming : |b strategies and practices / |c Susan Tyler Eastman, Douglas A. Ferguson.
- 260 __ |a Belmont, Calif. : |b Wadsworth Pub. Co., |c 1997.
- 300 __ |a xvii, 471 p. : |b ill., maps ; |c 25 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Television programs |x Planning.
- 650 _0 |a Radio programs |x Planning.
- 650 _0 |a Cable television |x Planning.
- 700 1_ |a Ferguson, Douglas A.