机读格式显示(MARC)

• 000 00842pam a2200277 a 4500

• 001 0000373973

• 005 20190929141700.0

• 008 951127s1996 njuab b 001 0 eng

• 010 __ |a 95033743

• 020 __ |a 0135678358

• 040 __ |a DLC |c DLC |d UKM

• 050 00 |a P95.815 |b .D66 1996

• 082 00 |a 659 |2 20

• 090 __ |a F713.81/E1

• 093 __ |a F713.81 |2 4

• 099 __ |a CAL 022001455599

• 100 1_ |a Donnelly, William J. |0 CAL n2005062063# |7 ba0yba0y

• 245 10 |a Planning media : |b strategy and imagination / |c William J. Donnelly.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c1996.

• 300 __ |a xvi, 333 p. : |b ill., map ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Mass media |x Planning.

• 650 _0 |a Marketing |x Planning.

• 653 0_ |a Advertising

• 920 __ |a 222016 |z 1

• 998 __ |a NUL