机读格式显示(MARC)

• 000 00751cam a2200253 a 4500

• 001 0000373942

• 003 CAL

• 005 20190929105900.0

• 008 930719s1994 nyua 001 0 eng

• 020 __ |a 0070111243 (acid-free paper)

• 020 __ |a 0070113610

• 040 __ |a DCL |c DCL

• 090 __ |a F713.3/E41

• 093 __ |a F713.3 |2 5

• 099 __ |a CAL 0220110310895m

• 100 1_ |a Clancy, Kevin J., |d 1942-

• 245 10 |a Marketing myths that are killing business : |b the cure for death wish marketing / |c Kevin J. Clancy, Robert S. Shulman.

• 260 __ |a New York : |b McGraw-Hill, |c c1994.

• 300 __ |a xxxv, 308 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Marketing.

• 700 1_ |a Shulman, Robert S., |d 1951-

• 920 __ |a 222016 |z 1

• 998 __ |a XMU