机读格式显示(MARC)

• 000 00926### a2200289## 4500

• 001 0000373940

• 003 CAL

• 005 20190929105800.0

• 008 960516s1996 nyua b 001 0 eng

• 010 __ |a 96021256

• 020 __ |a 0471165654 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC |d FDU

• 050 00 |a HF6178 |b .D78 1996

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8-05/E1

• 093 __ |a F713.8-05

• 099 __ |a CAL 022000917587

• 100 1_ |a Dru, Jean-Marie. |0 CAL n2004354223# |7 ba0yba0y

• 245 10 |a Disruption : |b overturning conventions and shaking up the marketplace / |c Jean-Marie Dru.

• 260 __ |a New York : |b John Wiley & Sons, |c c1996.

• 300 __ |a viii, 239 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 221-223) and index.

• 650 _0 |a Advertising |x Cross-cultural studies.

• 650 _0 |a Advertising agencies.

• 650 _0 |a Creative ability in business.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU