机读格式显示(MARC)

• 000 00927cam a2200313 a 4500

• 001 0000373727

• 003 CAL

• 005 20190927105400.0

• 008 031001s1974 nyua b 001 0 eng

• 010 __ |a 73019498

• 020 __ |a 0060453206 (clothbound)

• 020 __ |a 0060453214 (pbk.)

• 040 __ |a DLC |c DLC |d DAY

• 050 00 |a HF5415 |b .R27

• 082 0_ |a 658.8

• 090 __ |a F713.5/E44

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003170246

• 100 1_ |a Ramond, Charles.

• 245 14 |a The art of using science in marketing / |c Charles Ramond ; foreword by Martin Mayer.

• 260 __ |a New York : |b Harper & Row, |c c1974.

• 300 __ |a xix, 298 p. : |b ill. ; |c 23 cm.

• 490 0_ |a Harper & Row's series in marketing management

• 504 __ |a Includes bibliographical references (p. [265]-289) and index.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing research.

• 650 _0 |a Product management.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL