机读格式显示(MARC)

• 000 00824pam a2200289 a 4500

• 001 0000374412

• 003 CAL

• 005 20191009143000.0

• 008 940805s1974 ilua b 001 0 eng d

• 010 __ |a 73003970

• 020 __ |a 0030885183

• 037 __ |b 494838

• 040 __ |c NKL |d JLU

• 050 00 |a HF5415 |b .B53

• 082 0_ |a 658.8

• 090 __ |a F713.5/E179

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 021999611815

• 100 1_ |a Boone, Louis E. |0 CAL n2005025039# |7 ba0yba0y

• 245 10 |a Contemporary marketing / |c Louis E. Boone, David L. Kurtz.

• 260 __ |a Hinsdale, Ill. : |b Dryden Press, |c 1974.

• 300 __ |a xviii, 491 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Kurtz, David L. |0 CAL n2004516912# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a NKL