机读格式显示(MARC)

• 000 00759cam a2200277 4500

• 001 0000373732

• 005 20190927110200.0

• 008 700902s1970 enka b 001 0 eng

• 010 __ |a 78497336

• 015 __ |a B***

• 020 __ |a 0220799539

• 035 __ |a (DLC) 78497336

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.15 |b .W38

• 082 00 |a 658.2 |2 21

• 090 __ |a F272.9/E10

• 093 __ |a F272.9

• 100 1_ |a Watts, Reginald, |d 1932-

• 245 10 |a Reaching the consumer; |b the elements of product public relations.

• 260 __ |a London, |b Business Books |c [1970]

• 300 __ |a ix, 168 p. |b illus. |c 25 cm.

• 504 __ |a Bibliography: p. [163]-164.

• 650 _0 |a Product management.

• 650 _0 |a Marketing.

• 650 _0 |a Public relations.

• 920 __ |a 222016 |z 1