机读格式显示(MARC)

• 000 01418nam a2200373 i 4500

• 001 0000366801

• 005 20190424150600.0

• 008 190302r20192017cc 000 0 eng d

• 020 __ |a 9787111614289 |q pbk. : |c CNY119.00

• 040 __ |a HBSX |b eng |c HBSX |e rda

• 050 00 |a HD9980.5 |b .Z45 2018

• 090 __ |a F719/E11=7

• 093 __ |a F719 |2 5

• 100 1_ |a Zeithaml, Valarie A., |e author.

• 245 10 |a Services marketing: integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler = 服务营销 / 瓦拉瑞尔·A. 泽丝曼尔, 玛丽·乔·比特纳, 德韦恩·D. 格兰姆勒著 ; 张金成, 白长虹, 杜建刚, 杨坤译注.

• 246 31 |a 服务营销

• 250 __ |a Seventh edition.

• 264 _1 |a 北京 : |b 机械工业出版社, |c 2019.

• 300 __ |a xxiv, 497 pages ; |c 28 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a 高等学校经济管理英文版教材

• 534 __ |p Reprint. Originally published: |c Dubuque : McGraw-Hill Education, [2017].

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Customer services.

• 650 _0 |a Marketing.

• 700 1_ |a Bitner, Mary Jo, |e author.

• 700 1_ |a Gremler, Dwayne D., |e author.

• 700 1_ |a Zhang, Jincheng |9 (张金成), |e translator.

• 700 1_ |a Bai, Changhong |9 (白长虹), |e translator.

• 700 1_ |a Du, Jiangang |9 (杜建刚), |e translator.

• 700 1_ |a Yang, Kun |9 (杨坤), |e translator.

• 920 __ |a 222016 |z 1