机读格式显示(MARC)

• 000 00830cam a2200277 a 4500

• 001 0000373946

• 003 CAL

• 005 20190929110400.0

• 008 040422s2004 ilua b 001 0 eng

• 010 __ |a 2004009565

• 020 __ |a 0793188369

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.15 |b .W565 2004

• 082 00 |a 658.8 |2 22

• 090 __ |a F273/E9

• 093 __ |a F273 |2 4

• 099 __ |a CAL 022009061868

• 100 1_ |a Winsor, John, |d 1959-

• 245 10 |a Beyond the brand : |b why engaging the right customers is essential to winning in business / |c John Winsor.

• 260 __ |a Chicago : |b Dearborn Trade Pub., |c c2004.

• 300 __ |a xviii, 269 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 245-259) and index.

• 650 _0 |a Product management.

• 650 _0 |a Brand loyalty.

• 920 __ |a 222016 |z 1

• 998 __ |a GDUF