机读格式显示(MARC)

• 000 00920cam a2200289 a 4500

• 001 0000374128

• 003 CAL

• 005 20190930085000.0

• 008 930810s1994 njua b 001 0 eng

• 010 __ |a 93023345

• 020 __ |a 0130751510

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF6146.T42 |b E974 1994

• 082 00 |a 659.14/3 |2 20

• 090 __ |a F713.8/E32

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022002154294

• 100 1_ |a Evans, Craig Robert. |0 CAL n2005070377# |7 ba0yba0y

• 245 10 |a Marketing channels : |b infomercials, and the future of televised marketing / |c Craig Robert Evans.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1994.

• 300 __ |a xxv, 308 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 289-290) and index.

• 650 _0 |a Television advertising

• 650 _0 |a Advertising |x Television programs

• 650 _0 |a Marketing channels

• 920 __ |a 222016 |z 1

• 998 __ |a PUL