机读格式显示(MARC)

• 000 00759nam a2200241 4500

• 001 0000378824

• 005 20191128092300.0

• 008 730912 1972 a b 1 e eng c

• 010 __ |a 73154290

• 040 __ |a Kent St Univ Lib |d UtOrBLW

• 050 00 |a HF5415 |b .C527

• 090 __ |a F713.50/E126

• 093 __ |a F713.50 |2 5

• 100 1_ |a Christopher, Martin

• 245 10 |a Marketing below-the-line |c [by] Martin Christopher in association with... [others]; foreword by Gordon Wills

• 264 _1 |a London : |b Allen and Unwin, |c 1972

• 300 __ |a 158 pages : |b illustrations ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Studies in management, no. 9

• 650 _0 |a Marketing

• 920 __ |a 222016 |z 1