机读格式显示(MARC)

• 000 00802nam a2200289 a 4500

• 001 0000374285

• 003 CAL

• 005 20191008141300.0

• 008 940806s1972 enkah b 00110 eng

• 010 __ |a 73164069

• 020 __ |a 0304290823

• 040 __ |c NKL

• 050 00 |a HF5415 |b .S54 1972b

• 082 0_ |a 658.8/3

• 090 __ |a F713.5/E150

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 021999611779

• 100 1_ |a Skinner, Richard N. |0 CAL n2005227834# |7 ba0yba0y

• 245 10 |a Launching new products in competitive markets / |c R.N. Skinner.

• 260 __ |a London : |b Cassell, |c 1972.

• 300 __ |a vii, 184 p. : |b ill., facsim. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a New products.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing research.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL