机读格式显示(MARC)

• 000 00810cam a22002891 4500

• 001 0000374078

• 005 20190929162600.0

• 008 800909s1974 enk b 000 0 eng

• 010 __ |a 80477247

• 020 __ |a 0080180868

• 020 __ |a 008018085X (pbk.)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .J44 1974

• 082 00 |a 659.2/93801 |2 19

• 090 __ |a F713.8/E29

• 093 __ |a F713.8 |2 5

• 100 1_ |a Jefkins, Frank William.

• 245 10 |a Marketing and PR media planning, |c Frank Jefkins.

• 250 __ |a [1st ed.]

• 260 __ |a Oxford, |a New York, |b Pergamon Press |c [1974]

• 300 __ |a viii, 272 p. |c 22 cm.

• 490 0_ |a Essentials of marketing

• 504 __ |a Bibliography: p. 247-248.

• 650 _0 |a Marketing.

• 650 _0 |a Public relations.

• 650 _0 |a Advertising media planning.

• 920 __ |a 222016 |z 1