机读格式显示(MARC)

• 000 00876cam a2200289 a 4500

• 001 0000373835

• 003 CAL

• 005 20190930161100.0

• 008 090611s2002 njua b 001 0 eng d

• 010 __ |a 2001087149

• 020 __ |a 0970910304

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.123 |b .H88 2002

• 082 00 |a 658.8/001/4 |2 21

• 090 __ |a F713.51/E8

• 093 __ |a F713.51 |2 4

• 094 __ |a 29.4197 |2 3

• 099 __ |a CAL 022009134338

• 100 1_ |a Hutton, James G.

• 245 10 |a Marketing communications : |b integrated theory, strategy & tactics / |c James G. Hutton, Francis J. Mulhern.

• 260 __ |a Hackensack, N.J. : |b Pentagram Pub., |c c2002.

• 300 __ |a x, 372 p. : |b ill. ; |c 27 cm.

• 500 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 700 1_ |a Mulhern, Francis J.

• 920 __ |a 222016 |z 1