机读格式显示(MARC)

• 000 00845nam a2200289 a 4500

• 001 0000374253

• 003 CAL

• 005 20191008100800.0

• 008 700723s1970 nyua b 001 0 eng

• 010 __ |a 74105696

• 020 __ |a 0155551108

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .W395

• 082 00 |a 658.8

• 090 __ |a F713.5/E145

• 093 __ |a F713.5

• 099 __ |a CAL 022000844429

• 100 1_ |a Wentz, Walter B.

• 245 00 |a Marketing: theory and application. / |c [by] Walter B. Wentz [and] Gerald I. Eyrich.

• 260 __ |a New York : |b Harcourt, Brace & World, |c [1970].

• 300 __ |a xii, 689 p. : |b illus. ; |c 24 cm.

• 490 0_ |a Harbrace series in business and economics

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a Eyrich, Gerald I., |e joint author.

• 920 __ |a 222016 |z 1

• 998 __ |a ECN