机读格式显示(MARC)

• 000 00829cam a2200265 a 4500

• 001 0000373590

• 005 20190925145500.0

• 008 020524s2002 ilu 001 0 eng d

• 010 __ |a 2002283185

• 015 __ |a GBA2-X8822

• 020 __ |a 0970451539

• 035 __ |a (OCoLC)ocm49552125

• 040 __ |a UKM |c UKM |d DLC

• 042 __ |a lccopycat

• 050 00 |a HF5415 |b .L4872 2002

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/E32

• 093 __ |a F713.5 |2 5

• 100 1_ |a Lewis, Herschell Gordon, |d 1926-2016.

• 245 10 |a Marketing mayhem : |b why marketing isn't producing the way it used to, the symptoms, the antidotes / |c Herschell Gordon Lewis.

• 260 __ |a Evanston, IL. : |b Racom Communication ; |a Stamford, CT. : |b Direct Magazine, |c 2002.

• 300 __ |a 272 p. ; |c 23 cm.

• 500 __ |a Includes index.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1