机读格式显示(MARC)

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• 210 __ |a 北京 |c 中信出版社 |d 2003

• 215 __ |a 638页 |c 图, 肖像 |d 26cm

• 225 2_ |a 营销学系列 |A ying xiao xue xi lie

• 306 __ |a 中文简体字版由汤姆森学习出版集团授权中信出版社独家出版发行。

• 314 __ |a 责任者汉译姓取自在版编目: 辛普。

• 410 _0 |1 2001 |a 营销学系列 |A Ying Xiao Xue Xi Lie

• 510 1_ |a Advertising, promotion, and supplemental aspects of integrated marketing communications |A Advertising, Promotion, And Supplemental Aspects Of Integrated Marketing Communications |z eng

• 606 0_ |a 市场营销学 |A shi chang ying xiao xue

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• 702 _0 |a 熊英翔 |A xiong ying xiang |4 译

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