机读格式显示(MARC)

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• 001 0000373699

• 003 CAL

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• 082 04 |a 658.84002854678 |2 21

• 090 __ |a F713.36/E32

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• 099 __ |a CAL 022001324325

• 100 1_ |a Moon, Michael |0 CAL n2004375033# |7 ba0yba0y

• 245 10 |a Firebrands : |b building brand loyalty in the Internet age / |c Michael Moon ; with Doug Millison.

• 260 __ |a Berkeley, Calif. : |b Osborne/McGraw-Hill, |c 2000.

• 300 __ |a xviii, 318 p. : |b ill. ; |c 24 cm.

• 650 _0 |a Brand choice.

• 650 _0 |a Internet marketing.

• 650 _0 |a Web site development.

• 700 1_ |a Millison, Doug. |0 CAL n2004375342# |7 ba0yba0y

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• 998 __ |a FDU