机读格式显示(MARC)

• 000 00998cam a2200313 a 4500

• 001 0000373689

• 003 CAL

• 005 20190927094700.0

• 008 000911s2001 nyua b 001 0 eng H

• 010 __ |a 00048066

• 020 __ |a 0658006223 (acid-free paper)

• 040 __ |a DLC |c DLC |d DLC |d OrLoB-B

• 042 __ |a pcc

• 050 00 |a HF5861 |b .K47 2001

• 082 00 |a 658.8/4 |2 21

• 090 __ |a F713.8/E16

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022004110919

• 100 1_ |a Kern, Russell.

• 245 10 |a S.U.R.E.-fire direct response marketing : |b generating business-to-business sales leads for bottom-line success / |c Russell M. Kern.

• 246 3_ |a Sure-fire direct response marketing.

• 260 __ |a New York : |b McGraw-Hall, |c c2001.

• 300 __ |a xxii, 277 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 263-265) and index.

• 504 __ |a Includes recources (p. 259-261).

• 650 _0 |a Advertising, Direct-mail.

• 650 _0 |a Direct marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a NMU