机读格式显示(MARC)

• 000 01111pam a2200337 a 4500

• 001 0000213107

• 003 CAL

• 005 20110106151000.0

• 008 000221s1998 cc a b 001 0 eng

• 020 __ |a 7111064178

• 040 __ |a PUL |c PUL

• 043 __ |a n-us---

• 090 __ |a F737.123.5/E1

• 093 __ |a F737.123.5 |2 4

• 099 __ |a CAL 022000500289

• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior = 消费者行为学 : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

• 246 31 |a 消费者行为学

• 250 __ |a 7th ed.

• 260 __ |a Beijing : |b China Machine Press, |c 1998.

• 300 __ |a xxv, 760 p. : |b ill. (some col.) ; |c 26 cm.

• 440 _0 |a MBA专业精品教材. |p 市场营销专业

• 440 _0 |a 世界经济管理文库

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |a Reprint. Originally published: |c McGraw-Hill, c1998.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Market surveys |z United States.

• 650 _0 |a Consumer behavior |z United States |x Case studies.

• 700 1_ |a Best, Roger J.

• 700 1_ |a Coney, Kenneth A.

• 920 __ |a 222016 |z 2