机读格式显示(MARC)

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• 003 CAL

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• 008 000202s1999 enka 001 0 eng

• 010 __ |a 00265135

• 015 __ |a GB99-Z6455

• 020 __ |a 0750641169

• 040 __ |a DLC |c DLC |d UKM

• 050 00 |a HF5415.13 |b .M369183 1999

• 082 00 |a 658.8/02 |2 21

• 090 __ |a F713.52/E18

• 093 __ |a F713.52

• 099 __ |a CAL 022000928576

• 100 1_ |a Mcdonald, Malcolm, |d 1938- |0 CAL n2004395432# |7 ba0yba0y

• 245 10 |a Marketing plans : |b how to prepare them, how to use them / |c Malcolm McDonald.

• 250 __ |a 4th ed.

• 260 __ |a Oxford ; |a Boston : |b Butterworth-Heinemann, |c 1999.

• 300 __ |a xviii, 578 p. : |b ill. ; |c 25 cm.

• 490 1_ |a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series

• 500 __ |a "Published in association with the Chartered Institute of Marketing."

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Planning.

• 650 _4 |a Marketing.

• 710 2_ |a Institute of Marketing.

• 830 _0 |a Marketing series (London, England). |p Professional development.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU