机读格式显示(MARC)

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• 003 CAL

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• 020 __ |a 7301054319

• 040 __ |a PUL |c PUL

• 090 __ |a F713.3/E3

• 093 __ |a F713.3 |2 4

• 094 __ |a 29.4195 |2 3

• 099 __ |a CAL 022002088538

• 100 1_ |a Kotler, Philip.

• 245 12 |a A framework for marketing management = |b 营销管理架构 / |c Philip Kotler著.

• 246 11 |a 营销管理架构

• 260 __ |a 北京 : |b 北京大学出版社 ; |b Pearson Education, |c 2002.

• 300 __ |a xv, 352 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 培生教育出版集团精选教材系列

• 440 _0 |a 当代全美MBA经典教材书系(英文原版)

• 440 _0 |a 北大光华管理学院IMBA, MBA推荐用书

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, 2001.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Kotler, Philip. |t Marketing management.

• 920 __ |a 222016 |z 2