机读格式显示(MARC)
- 000 00918nam a2200313 a 4500
- 008 960820s1997 nyua 001 0 eng
- 020 __ |a 0471157074 (paper : alk. paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .P78 1997
- 099 __ |a CAL 022000399438
- 100 1_ |a Prushan, Victor H., |d 1936- |0 CAL n2005198068# |7 ba0yba0y
- 245 10 |a No-nonsense marketing : |b 101 practical ways to win and keep customers / |c Victor H. Prushan.
- 260 __ |a New York : |b Wiley, |c c1997.
- 300 __ |a xviii, 282 p. : |b ill. ; |c 22 cm.
- 500 __ |a Includes index.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Strategic planning.
- 650 _0 |a Customer services.