机读格式显示(MARC)

• 000 00796pam a2200277 a 4500

• 001 0000374084

• 005 20190929160500.0

• 008 870325s1987 nyu 001 0 eng

• 010 __ |a 87045073

• 020 __ |a 0060550910 : |c $16.95

• 020 __ |a 0060962143 (pbk.) : |c $6.95

• 035 __ |a (DLC) 87045073

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a P96.A86 |b M55 1987

• 082 00 |a 659.2 |2 19

• 090 __ |a F713.5/E108

• 093 __ |a F713.5 |2 4

• 100 1_ |a Miller, Peter G.

• 245 10 |a Media marketing : |b how to get your name and story in print and on the air / |c Peter G. Miller.

• 250 __ |a 1st ed.

• 260 __ |a New York : |b Harper & Row, |c c1987.

• 300 __ |a xv, 201 p. ; |c 21 cm.

• 500 __ |a Includes index.

• 650 _0 |a Mass media |x Authorship.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1