机读格式显示(MARC)

• 000 00851cam a2200301 a 4500

• 001 0000374112

• 003 CAL

• 005 20190929163600.0

• 008 940802s1995 nyua b 000 0 eng

• 010 __ |a 94033752

• 020 __ |a 0471000884 (acid-free paper)

• 035 __ |a 94033752

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .H37 1995

• 082 00 |a 658.8/00973 |2 20

• 090 __ |a F737.123/E7

• 093 __ |a F737.123 |2 3

• 099 __ |a CAL 022000794456

• 100 1_ |a Hartley, Robert F., |d 1927- |0 CAL n2004512550# |7 ba0yba0y

• 245 10 |a Marketing mistakes / |c Robert F. Hartley.

• 250 __ |a 6th ed.

• 260 __ |a New York : |b Wiley, |c c1995.

• 300 __ |a x, 366 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references.

• 650 00 |a Marketing |z United States |x Case studies.

• 920 __ |a 222016 |z 1

• 998 __ |a SCT