机读格式显示(MARC)

• 000 00727cam a2200205 4500

• 001 0000350278

• 005 20180604135200.0

• 008 690910s1969 nyua 000 0 eng

• 010 __ |a 68014544

• 035 __ |a (DLC) 68014544

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.8-61/E1=2

• 093 __ |a F713.8-61 |2 4

• 100 1_ |a Graham, Irvin, |d 1912-

• 245 10 |a Encyclopedia of advertising; |b an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts ...

• 250 __ |a 2d ed.

• 260 __ |a New York, |b Fairchild Publications |c 1969

• 300 __ |a xiii, 494 p. |b illus. |c 25 cm.

• 650 _0 |a Advertising |x Encyclopedias.

• 920 __ |a 222016 |z 1