机读格式显示(MARC)

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• 001 0000374462

• 003 CAL

• 005 20191009161300.0

• 008 710928s1971 iluabc 001 0 eng

• 010 __ |a 74149906

• 035 __ |a (DLC) 74149906

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .B67

• 082 00 |a 658.8 |2 19

• 090 __ |a F713.1/E9

• 093 __ |a F713.1 |2 4

• 099 __ |a CAL 022008146151

• 245 00 |a Marketing management casebook / |c edited by Harper W. Boyd, Jr. and Robert T. Davis.

• 260 __ |a Homewood, Ill. : |b R. D. Irwin, |c 1971.

• 300 __ |a ix, 736 p. : |b ill., maps, ports. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Management |v Case studies.

• 700 1_ |a Boyd, Harper W., |e comp.

• 700 1_ |a Davis, Robert Tyrrell.

• 920 __ |a 222016 |z 1

• 998 __ |a XMU