机读格式显示(MARC)

• 000 00771nam a2200265 4500

• 001 0000378767

• 005 20191127085700.0

• 008 720306s1972 nju b 001 0 eng

• 035 __ |a (DLC) 79170644

• 010 __ |a 79170644

• 020 __ |a 0132864681

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .S84 1972

• 082 00 |a 658.8

• 090 __ |a F713.5/E225

• 093 __ |a F713.5 |2 5

• 100 1_ |a Still, Richard Ralph, |d 1921-

• 245 10 |a Essentials of marketing |c [by] Richard R. Still [and] Edward W. Cundiff.

• 250 __ |a 2d ed.

• 260 __ |a Englewood Cliffs, N.J., |b Prentice-Hall |c [1972]

• 300 __ |a xi, 235 p. |c 23 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a Cundiff, Edward W., |e joint author.

• 920 __ |a 222016 |z 1